Our name
Why Callida?
Callida comes from Latin. It's the feminine form of callidus, meaning skilled, clever, and expert through experience. The Romans used it for the kind of competence you earn by doing the work, not the kind you claim.
The name is also built from two dogs. Callie gives it the first two syllables. Daisy gives it the last. And by a coincidence we didn't plan, Potentilla callida is a real wildflower — rare, and native to the mountains of Southern California.
Skill, a flower, and two good dogs. That's the whole story.